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The Top 10 Health ‘Trends’ in 2024 (So Far)
It’s important to note that the landscape of health trends can change rapidly, and it’s recommended to consult the latest sources for the most up-to-date information. Here are some general health trends that were prominent:
- Mental Health Awareness and Support: A growing recognition of the importance of mental health has led to increased awareness, advocacy, and support for mental well-being among men.
- Holistic Wellness: Men are embracing holistic approaches to health, including practices such as mindfulness, meditation, and yoga, to achieve overall well-being.
- Personalized Nutrition: Tailoring diets to individual needs and preferences, often through genetic testing or personalized nutrition plans, has gained popularity for optimizing health outcomes.
- Functional Fitness: Focus on functional exercises and activities that improve overall strength, flexibility, and mobility rather than just aesthetic goals.
- Intermittent Fasting: This eating pattern involves cycles of eating and fasting and has gained popularity for potential health benefits, including weight management and metabolic health.
- Telehealth and Remote Monitoring: The use of technology for virtual consultations, remote health monitoring, and wearable devices has become more prevalent, offering convenience and accessibility.
- Men’s Health Screenings: Increased awareness of preventive healthcare and regular health check-ups to detect and address potential issues early.
- Plant-Based Diets: A rising interest in plant-based diets for ethical, environmental, and health reasons, with more men adopting vegetarian or flexitarian lifestyles.
- Sleep Optimization: Understanding the importance of quality sleep and adopting strategies to improve sleep hygiene for better overall health.
- Biohacking: Exploring various methods and technologies to optimize physical and mental performance, including supplements, nootropics, and other lifestyle interventions.
Pegan Diet vs Keto Diet
The Pegan diet and the Keto diet are two popular approaches to nutrition that have gained attention for their potential health benefits, but they differ significantly in their principles and recommended food choices.
The Pegan diet, a hybrid of the Paleo and Vegan diets, seeks to combine the best of both worlds by emphasizing whole, nutrient-dense foods. It encourages the consumption of fruits, vegetables, nuts, seeds, and lean proteins while limiting processed foods, dairy, and grains. The Pegan diet places a strong emphasis on the quality of food sources, promoting organic and sustainably sourced options. This approach aims to provide a balanced and varied intake of nutrients, incorporating the plant-based focus of veganism with the ancestral and whole-food philosophy of the Paleo diet.
On the other hand, the Keto diet is characterized by a high-fat, low-carbohydrate, and moderate-protein intake, inducing a state of ketosis where the body primarily uses fat for energy. This metabolic shift is believed to promote weight loss and improve metabolic health. The Keto diet restricts the consumption of fruits, starchy vegetables, and grains while encouraging the intake of healthy fats, such as avocados, nuts, and olive oil. While it has shown efficacy in weight loss and managing certain health conditions, critics argue that the long-term effects on overall health and potential nutrient deficiencies need further exploration.
In summary, the Pegan diet focuses on a balanced and diverse range of whole foods, combining elements of the Paleo and Vegan diets, while the Keto diet emphasizes a specific macronutrient distribution to achieve ketosis. Choosing between them depends on individual health goals, preferences, and how well the diet aligns with one’s lifestyle and nutritional needs. It’s advisable to consult with a healthcare professional or a registered dietitian before embarking on any restrictive diet to ensure it meets individual requirements and is sustainable in the long run.
I’m going to say it. A/B testing is a huge waste of time for B2B marketers
I'm going to say it. A/B testing is a huge waste of time for B2B marketers
I’m going to say it. A/B testing is a huge waste of time for B2B marketers.
For years I accepted this was just a part of marketing, but most marketers are simply stuck.
I know this because I was stuck for years.
Fighting a never-ending struggle and watching as the marketing team focuses attention on all the wrong problems.
When we hit the ceiling everyone was obsessed over our ads, landing pages, headlines, creative, etc.
Any change had to be justified with an A/B test so people felt “confident” in what we were doing.
This way you *feel* like you’re continually learning and getting better.
But there’s several reasons A/B tests don’t work: 👇
- They assume that you already have the right growth lever and you just need to *tweak* it to make it better. Most companies don’t want to admit they have yet to find a meaningful growth lever to begin with.
- They’re performed poorly and almost always for the wrong reasons. Most of the time they create outliers that get you stuck trying to do it again and again.
- Metrics are now misleading. Google, Facebook, and LinkedIn are not trying to get you the most clicks—which means most the metrics marketers use like CTR, bounce rate, etc are worthless and often times misleading.
- Improving performance of your marketing by 2% – 5% is not going to help you reach a revenue goal that’s moving at 30% – 100% a year. You’re running at efficiency when you still need to uncover growth.
If you’re working to find your next growth lever get out of the A/B testing and do this:
Focus on large macro optimizations—test wide and explore broadly different messaging combinations. Not headline tweaks but completely different stories and narratives, user flow, and audiences.
The changes should be so big you’ll you’ll notice big improvements—sales will have different conversations, pipeline will increase dramatically, average deal size will be 2x.
There is the huge difference between teams that get stuck doing marketing activities versus growth activities.
Far too many teams think they have a growth lever they’re trying to exploit through A/B testing when they would be better served exploring to find a new growth lever.
Self-discipline is self-acceptance
Self-discipline is self-acceptance
If self-discipline feels difficult, then you-re doing it wrong..
- Most people think of self-discipline in terms of willpower. So we see someone who wakes up at 5 AM ever day, eats an avocado-chia-fenne-apricot-papaya smoothie each meal, and work out for three hours before even going to the bathroom in the morning, we then assume they are achieving this through straight-up self-abuse. That there is some insatiable inner demon driving them like a slave to do everything right, no matter what.
- But this isn’t true. Because, if you actually know anybody like this, you will notice something really frightening about them: they actually enjoy it.
- Our behaviors are not based on logic or ideas. Logic and ideas can influence our decisions, but ultimately, our feelings determine what we do.
- You can will yourself to go to the gym if you don’t feel like it for a few days. But unless the gym ends up feeling good in some way, you will eventually lose motivation, run out of willpower, and stop going. You can will yourself to stop drinking for a day or week, but unless you feel the reward of not drinking, then you will eventually go back to it.
- Any emotionally healthy approach to self-discipline must work with your emotions, rather than against them.
- The key to self-discipline is self-acceptance.
Mindfulness – Defined and Simplified
Mindfulness as both a trend and a very impactful form of reflection on life has resurfaced itself in our modern times and I believe it’s imperative to provide an explanation in order for you to take a step back and view this as a useful tool in your everyday life and not just something you hear thrown around on Meditation poses on big mountains that you are seeing on Instagram.
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