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First Five Steps to Becoming a Healthier Person

 

  1. Take a Walk Studies Show you can lesson the symptoms of depression 30% by just taking a 20 minute walk once a day. Walking will put you in a better mood, get your blood flowing, clear your mind and have you come back feeling like a whole new person. You don’t have to hit the gym hard for 60 minutes straight, its proven that these effects will happen with just an easy walk. You owe it to yourself to take just 20 minutes of time to yourself, to reflect, to help your body, mind and yes, soul.

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  2. Add some Green
    We must realize that we are what we eat. Your body uses your food to reproduce new cells, to create the new you, if you are not filling your body with nutrition you not properly providing your body with the right fuel to ensure your cells have the best resources to build a newer happier, healthier you. The benefits of eating more veggies include: Toxin Removal, Positive Cell Regeneration, healthier skin, improves Alkaline levels in your digestive system, additional hydration, heart health, majorly assisting weight loss. Why wouldn’t you want these plus more, and per OZ vegetables are far less expensive. I will be posting a related article on which Veggies are imperative to buy Organic.
  3. Get a Notepad
    Studies show by documenting your progress, you are 60% more likely to stick to your health goals. A few benefits include:
    Peace of Mind – when you know exactly what you’ve done and need to do, your mind doesn’t constantly hold this on the back burning causing ongoing stress and anxiety, even if its on a small scale it still hurts.
    Accurate Measurement – when you notice little gains as the weeks / months go on, you can measure your progress even better and give our little pats on the back more often, because you will make progress.
    Ease of decision making – when you know that you’ve ran 2.4 miles the last two attempts, a tiny goal of making it .6 of a mile more will ensure progress in the positive direction.
  4. One Step at a time
    I think this is the hardest aspect for people to realize when they are trying to improve their life. You are not going to see a change over night, or in 1 week. You will start to realize small changes (sleeping better, better moods) fairly quickly, but you are not going to look in the mirror and see a new person tomorrow. If it was this easy, everyone would do it. You have to give yourself a lot of patience, and mental dedication which will be the most difficult part of your journey, but one that will help you appreciate what you have become the longer you stick to it.

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  5. Believe in yourself and have patience
    You have to expect it from yourself before you can accomplish it, you have to mentally be there, or see yourself there with confidence before the rest of your body and mind begin to go there. The world will meet your efforts half way,

 

 

The Best Paid Search Strategy for Black Friday & Cyber Monday

Many people have been asking us – what is the best Paid Search Advertising Strategy when it comes to Black Friday? We all know between this and Cyber Monday therein lies the biggest shopping and e-Commerce opportunity of the year, and its imperative that you have a presence on Paid Search while not blowing through your whole budget. These terms can be expensive, and competitive and the approach must be smart and effective.

Below is a timeline that I have come across recently that show how early shoppers begin to search for these terms, which will give us some perspective on timing and the importance of jumping on this opportunity early:

Black-Friday-Starts-Early-Sept-27-to-Nov-22-AdGoorooOn top of the timing – we all know everyone will be including ‘Black Friday’ and all potential variations in their Paid Search Advertising Approach, but there are a few ways we can accomplish bidding on those types of terms without blowing through a budget. Here are the top Black Friday Keywords by Paid Search Spend (My Take – this Average CPC is way too low to what I have been seeing):

 

Black-Friday-Top-Keywords-Sept-27-to-Nov-22-2015-AdGooroo

 

How do we counter this? How can we accomplish having a solid presence on the SERP while still competing with the ‘big dogs’ and not inflating our avg CPC?

  1. Avoid Broad Match terms for ‘Black Friday’.
  2. Bid heavier on Longer Tailed Keyword variations – Google is smart, and people know that, they search Google with questions, long keywords to get the most accurate results, people are adjusting to this as well and know that they will only see Target, Amazon and Overstock if they search broad terms. People also use ‘ok Google’, Siri and speak their Search Queries which lead to longer tail keyword match opportunities.
  3. Let the data be your best friend. Add as many variations as you can, once the dust settles and you see data flowing in, run Search Query Reports to see other possible Keyword Variations that you may be missing out on.
  4. Keep your GEOs as strict as possible – you can also run GEO Perf reports as well to make sure you are spending effectively in your regions of desire.
  5. Test Ad Copy variations. Use more generic calls to actions to get consumers onto your site for Remarketing Opportunities as well as possible lead gen through form submission, Newsletter subscribers and phone calls.
  6. Use Ad Extensions! If you do get that number 1 position, this will massively expand your SERP space and make you look even more authoritative. Use these extensions to get email sign ups and phone calls.
  7. Push for Mobile! More than 50% of Search Queries are now on mobile devices. it is important to have mobile preferred ads, as well as mobile bid optimizers in place.
  8. Day Part – be smart about when you are pushing your ads the heaviest.. a little hint, people love to sit on their phone / tablet and shop while watching tv at night

My Goal is to help you make money – if there is any more information and details I can provide you, please feel free to reach out to me at: kroeger.james@gmail.com

 

Don’t Block Your Flow | Tips to Destress

Don’t Block Your Flow | Tips to Destress

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15 Tips to motivate yourself for a run

15 Tips to motivate yourself for a run

Motivation for any run  Whether you’re planning a light jog around your neighborhood or an intense interval training workout, these tips can inspire you to dash out the door. 1. Get competitive Look for a bit of friendly competition, if that’s something you enjoy....

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